Sarah Kikkert is the Communications and Social Media Coordinator for the Wisconsin State Fair, a position she has held for four fairs (that’s how we count ‘em!). She manages the fair’s social media platforms – including Facebook, Twitter, Instagram, Pinterest and YouTube – as well as develops content and strategy for other digital marketing initiatives: the fair website, mobile application, electronic newsletters and texting campaign. She also works on the public and media relations side of things and manages the Wisconsin State Fair Street Team program.
Sarah has her undergraduate degree in communications and writing from Marquette University. As a student, she was active in the Office of Residence Life and the Marquette University Chorus, and held internships with the Milwaukee Children’s Choir, Golden Chic Events & Consulting, the University Career Services Center and the Wisconsin State Fair.
The 11-day Wisconsin State Fair is the state’s largest agriculture showcase, and features 30 FREE entertainment stages as well as the Main Stage presented by Potawatomi Hotel & Casino, hosting some of today’s top entertainers. Each year the Fair features thousands of animals and exhibitors, hundreds of food and beverage vendors, endless family activities, events, contests and more. The Fair welcomed a record-breaking 1,030,881 guests in 2014 and the 2015 Fair will mark 164 years of celebrating this tradition.